To brew, lift the lid and swing the water outlet spout to one side while the filter is being loaded; the spout will return to its proper position when the lid is closed. A small red ball in the water gauge makes it extra simple to read. And an electronic clock module also serves as a timer that will start the brewer at a specified time. The carafe's lid is designed to be on during brewing, with a small cap to help keep the heat in after it's ready. The Zojirushi Fresh Brew coffee maker also has a pause-and-serve function that stops the flow for 30 seconds while a cup of coffee is served.

To clean the brewer unit, use a solution of white vinegar and water, following the instructions in the accompanying booklet. The unit is not immersible. The exterior can be wiped with a damp soft rag; do not use abrasives or scouring pads. The filter reservoir is removable; clean with warm soapy water and rinse thoroughly.